Top 25 GTM Engineering Voices of 2026

Clay's first marketing contractor and the most visible GTM Engineer in the space. Built systems for Notion, Intercom, and Clay itself. Over 300 customers served. His LinkedIn breakdowns of enrichment workflows and outbound sequences set the standard everyone copies.

Co-founded GTM Engineer School with 4,500+ community members. Former Clay Club SF leader and VP Marketing. His Substack and podcast are the closest thing to a curriculum for the GTM Engineering role.

Co-founded GTM Engineer School and publishes the Hypergrowth Substack. Mentored 35+ B2B SaaS startups on go-to-market. One of the first to codify GTM Engineering into a teachable framework with repeatable playbooks.

Created the GTM Cafe community and earned a spot in the Clay Hall of Fame. Coined 'message-market fit' as a methodology for outbound personalization. His tactical content on Clay workflows and deal execution gets heavy engagement from practitioners.

Built HockeyStack's outbound engine from $0 to $74M pipeline in 8 months. One of the best case studies of what a GTM Engineer can do when given ownership of the full funnel. His posts on pipeline architecture are required reading.

142K+ LinkedIn followers and 55M+ impressions from 700+ posts. Built RB2B to $8M ARR. His content on website visitor identification and outbound infrastructure shapes how GTM Engineers think about signal-based selling.

Built GTM systems at Linear, Descript, Canva, and Attention. Now building agentic GTM systems at The Revenue Architects. His work on AI-powered revenue infrastructure is pushing the role toward its next evolution.

Runs Clay Bootcamp, the most popular training program for aspiring GTM Engineers. His cohorts have trained hundreds of practitioners who now work at startups and agencies building outbound pipelines with Clay.

YC S18 alumnus with 100+ GTM system implementations under his belt. Runs the only company named after the role itself. His engineering-first approach to outbound automation sets him apart from the ops crowd.

Applies software development practices to GTM automation. Runs ops on GitHub. His methodology of treating outbound systems like production code resonates with the technical end of the GTM Engineering spectrum.

Air Force veteran turned full-stack developer turned GTM Engineer. Runs Top of Funnel, a Clay-certified agency. His unique background blends engineering discipline with sales automation in a way most practitioners can't match.

Co-founded MGSH Agency as a Founding GTM Engineer. Her take: GTM Engineers 'think like architects, build like operators, communicate like translators.' One of the clearest voices on what the role actually requires day to day.

Clay-certified and one of the most followed voices on AI-driven sales prospecting. ColdIQ's approach to cold outbound is heavily technical, blending enrichment waterfalls with AI personalization at scale.

Former Clay team member with a data science background. Co-founded The Kiln to build GTM systems for startups. His insider knowledge of Clay's architecture gives his content a technical depth most agency founders lack.

Former engineer at Twitter, Apple, and Experian. Building the ops hub for GTM teams at Akaiza. His software engineering pedigree brings a rigor to GTM infrastructure that the role needs more of.

Leads GTM infrastructure at Anthropic, building the systems that power one of the fastest-growing AI companies. Proof that GTM Engineering has gone from startup experiment to critical function at the biggest names in tech.

Leads growth at Rippling, one of the highest-valued B2B startups. His team's approach to automated outbound at enterprise scale is a blueprint for how GTM Engineering works inside large, fast-moving companies.

Leads the GTM AI team at Canva. His work integrating AI into Canva's go-to-market motion shows where GTM Engineering is headed: AI-native systems that replace manual prospecting entirely.

GTM Engineer at Cursor, the AI code editor that developers can't stop talking about. Building outbound systems at one of the hottest dev tools companies. His role proves GTM Engineering is a first-class function at elite startups.

Leads RevOps and strategy at Notion alongside a team of automation engineers. Notion's GTM operation is one of the most sophisticated in B2B SaaS, blending product-led growth with targeted outbound.

Top-5 Clay certified partner with 500+ custom Clay tables built. OneAway's volume of implementations gives Balsa a pattern-matching ability that comes through in his content on what works and what doesn't.

Built a cold email agency to six figures before taking the Head of GTM Engineering title at Understory. One of the few people who went from hands-on outbound execution to leading a GTM Engineering function.

Leads growth at Verkada, building the automated outbound systems that power one of the fastest-growing security companies. His work sits at the intersection of physical security data and B2B pipeline generation.

Led ClickUp's platform positioning before launching SaaS Secrets. 3x PMA Top Influencer. Her podcast delivers actionable GTM frameworks that bridge product marketing and outbound engineering.

VC-turned-operator who scaled customer acquisition at Integration.app before co-founding Membrane. His VC lens on GTM Engineering brings a unique perspective on what investors look for in pipeline infrastructure.